Be our partner.

We are here to build real brand equity side by side with you.

Growth in the US market poses a dilemma, as traditional middlemen erode profits and strain resources.

Manufacturers often miss the mark by adding to the market noise of superficial labels, rather than investing in genuine brand equity.

The Problem.

  • Manufacturers seek to secure orders with minimal investment but lack a direct connection to US consumers, relying on retailers and middlemen and Amazon, which reduces profitability.

  • Engaging overseas marketing firms for brand development often leads to ineffective results and wasted resources.

  • With limited resources in the US, manufacturers struggle to invest in brand development while managing other complexities like Country of Origin diversification and excess capacity.

Our Solution.

Be our partner.

We are here to build real brand equity side by side with you.

Brand Alliance is here to to serve as your mission-critical connector, skillfully integrating all components in an efficient & impact-driven Shared Services model.

Consider us your central hub for propelling every aspect of your brand's growth. We cover everything from a thoughtful go-to-market strategy, brand design, and digital optimization to product development, a U.S.-based office location, and 3PL management.

We are here to help launch your initiatives, to ensure your products are positioned for impact in the US digital marketplace, and to drive sustained growth as your trusted partner.

If you want to go fast, go alone; but if you want go far, go together..

What You Get…

  • Your Own Brand

    Be our partner. We are here to build real brand equity side by side with you. We offer a fully developed brand, business plan and marketing strategy, e-commerce sites, partner network, and efficient shared service platform.

  • Our Network

    Our team is strong, but our network is stronger. From content creation to advertising strategy and execution, we are your dedicated team of brand-building, revenue-creating experts. We use a flexible model that can adapt to business needs while utilizing established connections with highly skilled subject matter experts.

  • US Joint Venture

    We aren’t selling you consulting services that promise to lead you to sales. We’re providing established enterprises that are ready for your products. This is a partnership, and we only win if you win. We provide a opportunity to gain equity value through a US-based brand entity, built on the mutual strength of YOUR production capabilities and OUR US market expertise.

  • Next-stage Growth

    Brand Alliance offers extended services to unlock the brand’s full potential. We are here as your partner to evaluate and pursue earned growth scenarios:
    -Expand distribution by leveraging our relationships with strategic retail partners.
    -Raise capital to fuel growth potential within DTC model.
    -Widen brand reach through new category extensions.
    -Explore buyout options.

Shared Services

US Market Analysis

Determine target audience, define competitive landscape, capture category feature & benefit offering, pricing strategy, and identify whitespace.

Trademark Registration

Activate trademark classification coverage, complete necessary application filings with USPTO. Maintain ongoing regulatory requirements.

Product Development

Provide product developmentguidance to address US consumertrends and specification preferences.

Brand Identity

Creation of brand name and the visual elements which define the brand; logo, palette, photo styling, social media naming.

Website Development & Launch

Secure URL & domain name consistent with brand. Establish host server, service email accounts, and SSL. Customize digital storefront, optimize site navigation and shopability, enable easy checkout, and establish SEO best practices.

3PL Management

3PL relationships ready to import your goods, store them in warehouses, and deliver to the customer.

Legal & Accounting

Professional support related to entity set-up, taxation, and consult.

Marketing

Optimize ROAS through surgical deployment of digital marketing tools; including paid search, social media content, SMS, and email.

US Office

Physical office space located in North Carolina. Provides support for mailings, sample processing, PD review, and regulatory requirements.

*Most of these services are included in your initial and annual commitments; however, some of these may require additional costs depending on the specifics of the project(s).